A bit about me:

At Lloyd, I built systems that let a shrinking team keep operating without chaos. When I started, marketing had four people plus a customer service manager. Over time, the department compressed to two, and key operators left in customer service and the truck operation. Instead of letting work fall apart, I designed and implemented a connected set of workflows that kept execution moving: a marketing and content system that organized planning and production, a customer service intake system that routed and automated complaints and event requests (banquets and catering), and operational support for the truck team that handled scheduling and packaged the admin layer (quotes, invoices, and contracts).

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The point was not “more tools.” It was throughput and continuity. I used structured databases, formulas, automations, and webhooks so requests came in cleanly, tasks were tracked end-to-end, and routine follow-ups happened automatically. The result was a system that made a small team function like a much larger one, and kept multiple departments shipping even as headcount dropped.