Marketing & Content
System Architect
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Payton Hillman
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Max Johnson
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Chloe Wilson
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Social Growth
lloyd Products Inc.
April 2023
[02]
When I took over social for Lloyd, I treated it like an operating system, not a posting schedule. I increased consistency and responsiveness, built a repeatable content cadence across feed and stories, and used performance data to decide what to double down on and what to fix. The result was measurable year-over-year growth: reach increased to 73,202 (+49.5%), content interactions rose to 17,131 (+100%), profile visits climbed to 26,280 (+7%), and link clicks more than doubled to 117 (+125%). We also added +1,966 net new followers, bringing the account to 19,298 followers.
On the execution side, I tracked monthly performance signals across posts and stories (reach, views, shares, comments, saves, profile visits, replies, and sticker taps), then adjusted content and calls-to-action accordingly. I leaned into what the numbers were telling us, like shareable posts tied to timely moments, more short-form video for discovery, and more interactive story tactics to drive deeper engagement and conversions.
