Marketing/Content System Architect

At lloyd, I built the systems that kept the business operating as headcount dropped. I created a marketing and content workflow that centralized planning and production, a customer service system that automated intake and handling for complaints and event requests (banquets and catering), and operational support for the truck team including scheduling and the admin flow for quotes, invoices, and contracts. I used structured databases, formulas, automations, and webhooks so work could move reliably without constant manual coordination, letting a small team operate like a much larger one.

On the operations side, I supported the truck team by creating a reliable admin flow for scheduling and day-to-day execution, plus the back-office pipeline for quotes, invoices, and contracts so requests did not stall when key people were unavailable. Under the hood, I used structured databases, formulas, automations, and webhooks to reduce manual handoffs, prevent dropped balls, and keep work moving with fewer meetings and less “who owns this?” follow-up. The result was a small team that could operate with the consistency and throughput of a much larger one.