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Content Creator
Content Creation
April 2023
[03]
When I first got hired at lloyd, it was strictly do and create video and photography content. I was in charge of planning, producing, editing, and then publishing all content that I created.
I produced photo and video assets designed to actually be used. That meant building a pipeline from concept to final deliverable, with clear naming, storage, and reuse across channels. I created product, lifestyle, and behind-the-scenes content that supported brand storytelling and made it easier for marketing and sales to publish quickly. The emphasis was consistency and speed without sacrificing quality: repeatable production setups, a reliable post workflow, and a library of assets that reduced the need to “start from scratch” every time.
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