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The Process

As a business, naturally you need to have answers to some important questions like Why are you doing this? What are you hoping to achieve? What is the end goal? Your motive mission and goals is important because this makes sure that you are not only doing the right thing but it also helps let you know if what you’re doing is working. Once you have these objectives laid out and clarified it’s time to take a look at what it is you’re about to promote. 

What is it that you want to promote? One of the biggest mistakes I have seen people make is trying to promote the wrong thing at the wrong time. Marketing is done one offer at a time, which means you need to be selective. This is when you need to map out your customer journey and the product/service you want them to buy. We do the heavy lifting for your customer so there is no hesitation when it comes time for them to buy. This will help be a guide for your entire relationship with them. This is your “what?”. Now it’s time to figure out your “who?”.

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.

This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.



“Business people are desperate for the illusion of certainty. It stops people from having to think. If you can create a model with a single outcome you will not be responsibility if it fails. We have this notion that “Quality of reasoning” is a proxy for “quality of outcome” (this is not true. Red Bull was a stupid Idea).


                                                                             - Rory Sutherland

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But here's the bad news...

Not everything we do as consumers is about “thinking it through” and rationality. The problem is that people don’t think what they feel, they don’t say what they think, and they don’t do what they say. All data comes from the past. When you optimize on data alone it is only a short-term fix

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